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Mission & Vision

Westerra Equipment, a Wesgroup Equipment Company, is focused on providing a best in class customer experience. Providing British Columbia businesses with sales, service, parts, rentals and training for their equipment needs. Whether you need a forklift, excavator, skid steer, chipper, asphalt roller, or other equipment type, we have a solution for you.  We offer best in class brands such as Doosan, Bobcat, Konecranes, Ammann, Linde, Clark and Vermeer.

Our Mission: To offer exceptional customer service and exceed customer expectations in all their equipment sales, service, rentals and parts needs

Our Vision: To be the top equipment dealership excels provides exceptional customer experience in all aspects of our business.

Our Values:

  • Build Trust – Build trust with our customers and each other.

Make time to listen. Respect one another. Be honest. Keep commitments. Communicate openly and professionally.

  • Be a Team Player – Commit to working together to win.

Be friendly and helpful. Have fun. Be flexible and open to feedback. Celebrate successes. Speak positively about the team and the company.

  • Be Customer Focused – “Wow” customers so they become raving fans.

Know and exceed our Customer Experience Standards. Build relationships with customers. Be proactive. Update customers.

  • Support Community – Care for our people, our community and the planet.

Keep a safe work environment for yourself and others. Continue learning and growing. Be active in our communities. Reduce our impact on the environment.

  • Deliver Results – Know what you need to do and get it done.

Understand what success means for our business. Do the right activities for our business. Get things done accurately and on time. Look for ways to improve what we do.